The smartphone market is in full swing and we thought that with the fall of Huawei, Chinese manufacturers might have problems, we quickly realized that it wouldn’t be anything like that, quite the opposite. There is no doubt that other manufacturers are taking advantage of Huawei’s collapse to increase their global presence, and Xiaomi is undoubtedly one of those companies.
However, this is not what we see in China. If it is true that Xiaomi already has a better presence, it has been verified, recently, that the leadership in the Chinese market belongs to other companies, with a clear focus on Vivo and Oppo, which occupy the first two places, respectively. But if Xiaomi was in third place until recently, it was overtaken by another company in August that ended up surprising the market, Honor. Yes, the former sub-brand of Huawei.
It was already known that with the sale, Honor could continue its path as an independent brand, as it would not be constrained by the restrictions imposed by the United States on Huawei, and this was quickly seen. Just this year, we saw the first big smartphones already announced with this independence, thus, the company said that Smartphones will arrive in Europe with Google mobile services.
Now, with the launch honor 50, the manufacturer took the right step and in the Chinese market has already begun to rise in the market, having lost a significant part of its presence in the market at the beginning of the year. according to the interviewHonor, in the month of agosot, captured 15% of the market and ranks third in the smartphone sales ranking, which is an excellent position considering the recent past.
Even the analysis firm believes that Honor will be a big competitor to Vivo and Oppo in the Chinese market, focusing on the Honor 50, which has positioned itself well as a mid-range equipment, with high expectations of what is to come with the magic 3The best-in-class smartphone that the manufacturer is expected to introduce soon.
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