By Andrea Hargraves 
More than just creating new equipment and proposals, Xiaomi is also betting on other related areas. Therefore, it is only natural that from time to time you create news for your proposals. The latest focus on the packaging of its products, wanting to innovate and create a distinctive design.
Creative and pioneering design philosophy
The creative and pioneering design philosophy of Xiaomi's packaging is driven by a holistic view of the market which, together with a constant search for innovation, reflects part of Xiaomi's product philosophy: simple, practical and accessible.
This brand packaging configuration philosophy emerged in 2011 when Xiaomi established three design principles for its product packaging: design should focus on technology, delivery should be as immediate as possible, and the process should provide economically viable solutions for consumers.
As a result, Xiaomi already has three different generations of packaging, each with unique and disruptive characteristics, but striving to maintain its ambitious identity.
Rejuvenating the unboxing experience
As a group that started its business online and knowing that this is where users primarily interact with the brand, Xiaomi realized that the unboxing experience greatly affected its vision of the company as a brand, but also the perception of its products.
As a result, he saw packaging as a way to start a conversation with consumers and express that it is not just a technology brand, but also a way of life. Emphasizing its high-quality logistics and strict packaging requirements for online sales, Xiaomi has been committed to the process of continuous improvement of packaging details and attention to every detail of the manufacturing process.
With a user-centric approach, Xiaomi has perfected its packaging design over time in order to provide a superior product experience that starts with delivering an excellent take-out experience.
Xiaomi now has a third-generation design
Now, Xiaomi has a third-generation design consisting of a compact box in which the harmony with the brand's devices has been prioritized, which is distinguished by its elegant and simple design and minimalist style that gives it a delicate and discreet look.
To show the product more clearly, most of the AloT packaging is white. The final design combines the smartphone and accessories into one, using a single drawer instead of two, and places the accessories in the phone holder for a simpler internal structure.
The box has also been made thinner by reducing its wall height to the same height as the charger and a small handle has been added to improve the experience of opening the package and ensure the safety of the box. The result at the time was a simpler, thinner and lighter Mi 3 package.
Apply environmentally friendly practices
In line with the growing global trend of environmentally friendly practices, Xiaomi, as a leading technology brand, is committed to adopting sustainable solutions.
The brand offers that although it continues to resort to plastic for the internal support of its packaging, it is actively exploring paper solutions that could be a viable alternative and not compromise the integrity of the products.
He also remembers the packaging designs he introduced to the market three years ago (One Paper Box and 2R plan).