By Shirley Farmer 
The return of the Victoria's Secret Fashion Show, which took place on Tuesday in New York, was impossible to ignore. Live streaming has exploded across streaming and social networks – on YouTube, there are already nearly 20 million views.
From my ten-year-old daughters — who still don't even wear bras and for whom comfort is still the primary measure of all clothing — to everyone I've interacted with in the past few days, at some point the theme came up with the show. But reactions to it could not be more diverse.
Rita, one of my girls, was excited about Lisa's presentation K-Pop band BlackpinkIn the presence of the model Gigi Hadid – Which until now I have not understood how you know.
One colleague summed up the show as follows: Pop was tired of being hit and beaten and trying to please and went back to doing things as usual, with pretty people, young and thin, with little clothes and one or two different looks to escape criticism.
The lingerie brand was created in 1977 with a friendly concept – offering sexy, high-quality products, sold in stores where anyone can be well served.
One of the new features, which may be unacceptable today, is that customers who do not know the style of the person who will wear the product can ask the saleswoman to try it on. Anyone who is going to buy something for himself, but does not want to change his clothes, can ask those present to measure his body.
The name was a tribute to Queen Victoria, Queen of England, of whom Roy Raymond, the brand's creator, was a fan. Great grandmother to Queen Elizabeth IIVittoria was a symbol of her time and symbolized strict values. The name plays with this image of the king.
It wasn't Victoria's Secret that created the ideal of beauty for the women who designed their pieces—young, slim and stunning, with long, flowing hair. But it cannot be denied that this helped the company sell many more underwear, bras, creams and perfumes than any woman would need.
What Victoria's Secret did, the touch of genius that eventually lost touch with the world, was to create a classification among women. Those blessed by genetics were called “angels” and walked across the catwalks half-naked, with giant wings, in a sea of other models, equally young and beautiful, but considered more “basic.” All half naked. But how could it be different at a fashion show for a company that sells lingerie and bras?
But what goes up also comes down, and it was no different from the brand's spirited fashion shows, which peaked in the 1990s and 2000s, when Brazilian women Gisele BündchenAdriana Lima and Alessandra Ambrosio walked winged across the catwalks.
In 2018, it was the last of these marches, in a farewell atmosphere. After six years of fashion and behavior purgatory, the brand returns with the most dazzling fashion show in its history, a cultural event for the masses.
This time, the concept of angel is more comprehensive. Transgender, older, fat, non-model women walked down the runway, with elegant wings, and were treated like pieces of art. It was as if this display represented a radical change in the human experience on Earth. Anyone can be beautiful, anyone can be an angel.
But is it really possible? If it's enough to buy a pair of underwear, a bra, improvise a wing and balance on high heels to be considered an angel, let's all do it in line at the bank, in the kitchen at home, at family lunch.
In the end, the impression left is that instead of waiting for history to judge, the brand — which today represents a billion-dollar business part of a large corporation — decided to anticipate the problem and solve it out of court, parting with a little money. It is possible to do everything the way you really want. Or, as my grandmother Alsina used to say, it's as if the brand executives decided to take a break and “see how it goes, see how it goes.”