“Uber Direct allows us to democratize and create business opportunities for merchants,” says the general manager of Uber Eats.

Uber Direct B2B, launched last March, aims to respond to Portuguese businesses and customers. In an interview with Jornal Economico, Diogo Aires Conceição spoke about the specific goals of Uber B2B in Portugal, the challenges and the strategy for the sector in 2024. “We will continue to invest heavily in innovation and technology, to respond to the needs of our partners,” he says.

“It is a service developed to provide the best solutions for speed and on demand Companies offer personalized solutions, adapted to technological capabilities and business strategy E-Commerce For every partner,” he says, recalling that the launch in March was done in partnership with partners from different industries, such as retail, restaurants, large business groups and SMEs.

“Uber Direct allows businesses to add the option of express or scheduled delivery to sales made through their own digital channels – while maintaining the full relationship with their customers – and do so through a logistics platform with market-leading levels of efficiency and reliability. With a geographic coverage of 80% of Portuguese population and 24-hour opening hours in major urban centres, allowing this option to be uniformly added in its stores; and with cutting-edge technology, including direct communication with the customer at the time of delivery, delivery verification via PIN and courier monitoring in Real time,” explains the Managing Director.

Regarding 2023, the responsible person gives a positive assessment, as it was the year in which the company was able to increasingly develop partnerships with the Uber Direct service. “This solution allows us to democratize access to deliveries on demand For any trader, creating new business opportunities for traders, with a flexible structure and more efficient cost. Uber Direct, once again, created and expanded this new market, as it did in mobility and dining.

For 2024, the plan includes continuing to expand the number of partnerships within Uber Direct and, on the other hand, the Uber brand, to reach more and more merchants. As such, Diogo Aires Conceição assumes that it will be necessary to continue investing in the consolidation of the Uber Direct brand.

“We will only be able to maintain our leadership in this market if we have the best products and services, which is why we will continue to invest heavily in innovation and technology, to constantly improve our products and respond to the needs of our customers and partners,” he highlights.