The study says that the fifth generation paves the way for metaviruses

5G users already spend, on average, an hour per week on metaverse-related services more than 4G users. This is shown by Ericsson ConsumerLab’s largest global study of consumers’ growing commitment to 5G and their expectations for next-generation use. The topic will be one of the topics discussed during Futurecom 2022 – the largest phygital content and relationship platform in the world of communication in Latin America.

The report also predicts that at least 30% of smartphone users plan to subscribe to 5G in the next year, and covers behavioral changes resulting from the bundling of digital services into 5G plans by telecom service providers – notably the increase in app usage. and Augmented Reality (AR). It also includes the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and its impact on network traffic.

These are the six main trends of the next wave of 5G in Brazil:

1. Consumer adoption of the 5G network to be resilient in the face of inflation. 69% of users in Brazil plan to upgrade to 5G in the next 12 months

2. Drive 5G adoption through rapid launch and offer more 5G phone options to early adopters. 5G adoption in Brazil is driving early users today.

3. The perceived availability of the 5G network emerges as a new standard of satisfaction. Brazil is in the first phase of 5G rollout, 32% of the first 5G users in major cities to roll out 5G realize they are connected to 5G more than 50% of the time.

4. 5G technology increases the use of enhanced video, cloud gaming and augmented reality. 5G pioneers in Brazil include more digital services than 4G, with more than half of them currently using more than 3 digital services.

5. 5G monetization models are expected to evolve. Six out of 10 mobile phone users in Brazil want features tailored to meet the specific needs of 5G plans.

6. The adoption of the fifth generation network (5G) paves the way for Metaverse in the future. In Brazil, 54% of 4G users say they will start or increase their use of augmented reality applications in the real world once they subscribe to 5G.