By Shirley Farmer 
New models of Zara’s customizable wallets have arrived and are always selling out
You can put your initials on many accessories from the Spanish brand. Letters can be engraved in 11 colors.
They will fly off the shelves.
Before the trend reached budget stores, luxury brands were making their pieces more exclusive by engraving their initials. Initially, the detail was placed on men’s shirts and shirts, becoming a status symbol and a way to differentiate possessions among the men in the family.
Over time, this idea reached leather products and became popular in the field of accessories. The difference is that when it comes to slow fashion, the product is made thanks to the efforts of a single craftsman who uses premium leathers and devotes several months to finishing it.
Over time, many brands realized that this bet was a success. Before Parfois began offering bracelet customization in November last year, and Massimo Dutti expanded this service to include several items the following month, Zara was actually the first fast fashion company to launch this new feature.
Since the launch of the first full-size models, it has been a success in both Spain and Portugal. Since then, whenever they release a new collection that allows engraving of initials, stock runs out within a short period of time – at most, lasts a few weeks. In fact, this is what happened in January.
This time, the Inditex Group brand has once again launched 13 new models that can make it even more special. From tote bags to clutch options, there are very different designs for all tastes, and they come in shades such as black, white, beige and brown.
Very simple process. In the location From the retailer, you can select your favorite item, and next to the Add to Cart option, you can click Edit. after, Simply enter the letters (some models allow only one letter) and choose the color from among 11 colors, from black to neon yellow.
Forms are available now Connected Between €19.95 and €29.95, with an additional customization cost of €3. Click on the gallery to see all the wallets that are part of the collection.
See gallery
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The cost is 25.95 euros location Zara’s.