Artificial intelligence (AI) is increasingly present, enhancing companies' propositions. In order to expand its technology to more users, Meta should test integrating its chatbot into the Instagram search bar.

In addition to testing its Meta AI chatbot with users in countries like India on WhatsApp, the giant that introduced Facebook to the world will also test integrating the technology into Instagram's search bar.  The goal will be to allow users to chat with it and discover content.
according to Informationthe AI ​​in the search bar will allow the user to chat (almost like a direct message) with Meta AI, where they can ask questions or apply one of the suggested prompts.
AI-powered search can help discover new content on Instagram.  For example, a video posted by a user on Threads says you can select a prompt like “Beautiful Maui Sunset Reels” to search for Reels related to that topic.

Source: TechCrunch

Meta should plan to go beyond text generation and use the power of generative AI to highlight new content.
To TechCrunch, Meta confirmed that it is testing Meta AI on Instagram.  But he did not specify whether he was using it for research purposes.

Our creative AI-driven experiences are in development in several phases, and we are publicly testing a number of them on a limited basis.

Meta's spokesperson revealed.