By Andrea Hargraves 
The 2023 Tesla Model 3 and Model Y are introduced with a steep price drop. The first, which sold from 54,990 euros, now costs ten thousand euros, reflecting a decrease of 18%, with a list price, as of Friday, of 44,990 euros.
Regarding the Model Y, the mid-size SUV, the decrease is smaller, but still significant: from 49,990 to 46,990 euros, which translates to a decrease of 6%.
Policy Reduced prices for both cars It follows in line with the fact that “domestic vehicle production is constantly increasing,” explained in a statement. “We’ve gained more economies of scale globally,” prompting Tesla to make the decision to “make Form 3 it’s the Y model It is most accessible across Europe, the Middle East and Africa,” a region that spans Europe, the Middle East, and Africa.
The action comes the same week that Guinness World Records, a global organization that tracks all kinds of record-breaking achievements, lists Tesla CEO Elon Musk as Biggest loser ever As for his personal wealth: Since November 2021, he has lost between $183 and $200 billion.
However, Tesla does not waste time with the financial failures of its CEO and prefers to emphasize that in Europe the Model 3 and Model Y were among the market leaders. In Portugal, in 2022, the statement highlights that the Y was the best selling BEV (Battery Electric) model – according to ACAP data, Tesla took second place in sales of 100% electric vehicles.
In terms of results, in the past year, the brand stresses that it continues to “advance in the mission of accelerating the world’s transition to sustainable energy,” congratulating itself on breaking “world records with vehicle shipments growing by 40% to 1.31 million and production increasing by 47%. to 1.37 million” compared to the previous year. This, “despite the significant challenges of the past year”: “semiconductor shortages, the energy crisis, logistical constraints and other disruptions related to Covid.”
The potential for price reduction, they explained, arose from “continuous product improvement through original engineering and manufacturing processes” that “improved our ability to make the best product at an industry-leading cost.”
Tesla’s price drop could also be a response to more Chinese brands entering the European market. After years of trying to set up camps in the ancient continent, several brands have emerged Made in In 2023, China is starting to stretch its tentacles across Europe, especially with trams and prices that are hard to beat: Wey Coffee 01, for example, which is currently only available on the German market, promises to be a competitor worthy of the slogans Excellent. And you got your best result in Euro NCAP exams.
But the hybrid Connect in., with a combined power of 476 horsepower and a battery capable of traveling up to 146 kilometers without using fossil fuels, sold in Germany from 55 thousand euros.
The issue was the subject of thought by Carlos Tavares, on the sidelines of CES, the electronics and technology show that takes place in Las Vegas, in conversation with the German site to meduring which he considered that “there will be a terrible battle.”
CEO of the company stellantsa conglomerate that emerged from the merger of Fiat Chrysler Automobiles with PSA, the arrival of Chinese brands in Europe will be a great challenge for European manufacturers, given that there must be a political response.