By Chris Skeldon 
As we are tired of saying, Apple cannot be alone in the market for 3 or 4 months, especially when these 3 or 4 months are the months in which the most money is spent on technology during the calendar year.
We're talking about September and December, when Apple launches its new generation of iPhone smartphones, and then takes advantage of all the campaigns of Black Friday, Cyber Monday, Christmas, etc. to deliver amazing sales results.
This is exactly why the Android world needs to change its strategy! It's really happening!
Smartphones from 2025 will appear in October 2024!
So, unlike Apple, where the North American giant controls everything that goes into its devices, the reality is that the Android ecosystem lags slightly behind Qualcomm and MediaTek.
This is exactly why after the announcement of the new Snapdragon SoC, all new generations of devices began to appear on the market. But things are finally changing.
More specifically, everything indicates that Qualcomm will launch its new 3nm SoC Snapdragon 8 Gen4 in September or October, with the first smartphones appearing on shelves soon after.
What devices will these be?
Everything indicates that the first manufacturers that will make their own products will be Xiaomi and OnePlus. In other words, we will see the arrival of the new OnePlus 13 and Xiaomi 15 phones to the market in October.
However, it probably won't be launching globally soon, at least in Xiaomi's case!
After all, despite launching globally with the Xiaomi 14 Ultra, this manufacturer usually prefers to carry out large launches first in China, and only then in other regions.
In addition to these manufacturers, Samsung is also expected to advance the launch of the new generation (Galaxy S25) a bit. This is in order to interrupt the aforementioned quiet months that Apple enjoys every year. However, in this case, I don't think the Galaxy S25 will appear in 2024. It should only appear in January 2025.
This is a change that cannot happen from one year to the next. Therefore, it will not be surprising if the new generation of smartphones for 2026 comes a little earlier, who knows… in September 2024, the launch date of the new iPhone 17.