Bauer Media Áudio Portugal, the leading audio operator in the national market, has just announced the appointment of Director Rita Sobral as Vice President (VP) of Revenue Growth, a new area for the company that brings together the commercial, marketing and events departments. regions.
With more than 18 years of experience, Rita Sobral started her journey in the marketing and commercial areas of Destak and Meia Hora newspapers, was part of the team that launched Jornal ie, and at Grupo Renascença was responsible for developing special projects for the different sectors of the group's radio stations, in addition to selling advertising in regular formats.
In 2015, he joined GroupM, first at MediaCom, since 2020, as Head of Branded Content for the Group, and in early 2023 he took over the leadership of The Goat Agency in Portugal.
Rita Sobral will now be responsible for aligning these divisions into a single growth strategy, ensuring that all revenue generation initiatives are coordinated in the most efficient manner.
This is the recruitment that arises after the organizational restructuring of the company that takes the form of creating focus areas and creating synergies, where responsibility will be distributed among vice presidents who will have strategic roles in vital areas of the company.
The Vice President of Revenue Growth, which includes the Commercial, Marketing and Events division, will be the first to be appointed and will play a key role in being able to innovate and quickly adapt to changes in the sector.
For Rita Sobral, future Vice President of Revenue Growth, “I have joined the Bauer Media Portugal team with great enthusiasm and a sense of responsibility. I hope to contribute positively to the Group’s vision and strategy as well as to the audio challenges in Portugal.
As for the CEO of Bauer Media Áudio Portugal, Salvador Ribeiro: “Rita Sobral has strategic thinking, market knowledge and exceptional energy that make her the right person to take our revenue streams to the next level. I am delighted to complete another important step in the transformation of our company.
“Coffee trailblazer. Social media ninja. Unapologetic web guru. Friendly music fan. Alcohol fanatic.”