By Andrea Hargraves 
In this edition of the São Paulo International Book Biennale, the new platforms have a chance to show their strength in a face-to-face event, after two years of public confinement due to the Covid pandemic. In the program, there are young authors who communicate well with the new platforms, such as Xiran Jay Zhao, who was born in China, settled in Canada and wrote Iron Widow, which has drawn attention on the TikTok platform.
With dances, amateur interpretations, memes and dubbing on hit songs, the authors were surfing the wave of instant hits on social networks. They saw on the platforms, as well as a space for advertising their business, a model that in a short time attracted thousands of fans. In addition to social networks like TikTok, Instagram, and Twitter, players like Spotify are now real metrics for evaluating content success.
That’s what the duo of Carol Moreira and Mabe Bonavia have realized, the creators of the Modus Operandi Podcast, which brings stories of true crimes and talks with experts and writers, such as doctor (and influencer, why not?), Drauzio Varela, who participated in episode 100 of the show to talk about the Carandero massacre One of the biggest fans on the channel.
“The true crime genre has been around for a long time, but it seems to have been booming in recent years, and more documentaries, series, books and podcasts are starting to come out. So, at the end of 2018, we decided to create a podcast, because we didn’t know a lot of people to discuss cases , and we knew it could be great to create episodes about it. But we worked so hard that the podcast didn’t start until January 2020,” the duo says in an email interview with Estadão.
The true crime genre has, in recent years in the country, been featured in productions on popular Spotify topics, such as one of the pioneers, Praia dos Osos, who told the story of the murder of model Angela Deniz and the fallout from the crime perpetrated by Playboy Duca Street.
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“The audience for real crimes in general are women, that’s a fact. There are several debates about that, and we think everything influences, whether out of curiosity, to understanding the human mind, to knowing such a different history, or even consuming to feel safe. Since women represent the majority of victims. Understanding these stories can also mean understanding ways to protect yourself and trying to avoid them as much as possible,” Mabe and Carol continued. The podcast, which has just become a book by publisher Intrinseca, is one of the most listened to on Spotify and has over 100,000 followers on his Instagram account.
Sciences
In addition to the allure of hairy stories, another podcast that became a book is Twenty Thousand Leagues, An Expedition into the World of Charles Darwin (1809-1882), the British biologist whose teachings are best known for Sophia Nestrovsky and Leda Khartoum, presenters of the podcast heading for its third season. Talking about science in an uncomplicated way became his trademark.