This Christmas, Persil and Make-A-Wish Portugal are coming together again to grant the wishes of children and young people with serious illnesses. The initiative aims to make a difference in the lives of children and youth, by contributing to moments of sharing and hope, and encouraging them to overcome the adversities they face.

For the fourth year in a row, in partnership with Make-A-Wish Portugal, Persil is committed to contributing to making more wishes come true. Join Persil, and by purchasing any product from the brand, you will actually be helping. You can discover the desires Persil has already helped fulfill by accessing the QR code found on all of the brand’s in-store communication materials.

For Rita Ventura, Brand and Trade Marketing Manager at Persil, “This initiative has become a very important milestone for Persil, as its mission is to give children and young people the hope they need to continue believing that dreams can be possible. Moreover, we also want you to believe that it is possible to have hope for a bright future. This is the goal of associating ourselves, for another year, with the Make a Wish Program in Portugal.”

The Make-A-Wish Foundation has been in Portugal since 2007 and has granted more than 1,800 wishes. It is present in more than 50 countries, on five continents, and has thousands of volunteers.