Paula Amorim, owner of Comporta – Famous

The eldest of the daughters of the late “King of Cork” and Fernanda Amorim, she is GALP Chairperson, Shareholder, and Director of Cortesira Amorim, the Américo Amorim Group, and the Amorim Luxury Group. But, at the age of 52, the “new queen of Comporta” (she intends to build houses there and open a profitable business), although she has cultivated an “inconspicuous position,” hardly goes unnoticed by the economic press and rosy magazines.

According to the “Jornal de Negócios”, last year Galp recorded 93% more profit; Corticeira Amorim grew 31.6%; Amorim Luxury Group raised 250 million euros from the sale of 10% of the shares of the Tom Ford brand to the Estée Lauder giant.

With the option of privacy in the ceremonies, the eldest daughter of Americo Amorim married Ruy Alegre, in 1995, in Monte Peral (a family estate in Alentejo) and ended up divorcing, a decade later, the father of her children, Ruy. (1998) and Francesca (2002); He marries, in a second marriage, after a courtship that began in Morocco, in his house on Avenida da Boavista, in Porto, in 2012, Miguel Guedes de Souza. And she decided to become a mother again at the age of 49, using “surrogacy” in the United States to have the “joy” of “receiving”, in May 2020, baby Manuel.

buy for “feel”
Paula Fernanda Ramos Amorim, born on January 20, 1971 in Porto, had a happy childhood with her two sisters (Marta, from 1972, and Luisa, from 1973), playing with dollhouses (our world was very feminine) he said in an interview with Luis Osorio, included In the book “30 Portugues, 1 País,” “My father said, very funny, that even the dog was a bitch,” he builds cities with legos, runs in the park, and plays chess.

He left higher education at the age of 19 (he attended the Escola Superior de Actividades Imobiliárias) and ended up becoming the “right hand” of his father, with whom he strengthened the harmony of values, understood his idiosyncrasies, felt enthusiasm and perseverance, learned the best way to manage, understood business strategies and adapting to changes — until her death, in 2017. Ph.D., prestigious diplomas.

Interestingly, the entry into the Galp capital – which has been headed by Paula Amorim since 2016 – was decided by her father, who is business-savvy and has a special strategic vision, in order to … “feel”. After all, “The King of Cork” (“The King of Cork”, as he has become known since 1992, when that was the title of a profile published in “Forbes”), as well as expanding the group to several countries, would He diversifies areas of interest, from viticulture to textiles, from real estate to tourism, and from banking to telecommunications – building an empire as he has hosted everything from Queen Elizabeth II to Fidel Castro.

Partner 007
To prove her independence, Paula Amorim launched her own fashion business in 2005, with the acquisition of Fashion Clinic (which represents brands such as Balenciaga, Givenchy, Prada, and Louboutin). Five years later, it was the turn of the luxury Amorim collection, to which Gucci and the Tom Ford brand belonged.

The JNcQUOI brand followed: in 2017, two restaurants (one with a traditional Portuguese menu, the other with an Asian-inspired menu); In 2019, the luxury private club on Avenida da Liberdade in Lisbon, inspired by those in London’s upscale Mayfair district. The rules that members adhere to include confidentiality that doesn’t even allow the founders to be revealed – but according to Flash, on October 26, 2020, Cristiano Ronaldo is Partner #007.
The “heiress”, as the “Expresso” called her on June 9, 2018, was invited by Durao Barroso to represent Portugal (along with Gulbenkian’s then boss Isabel Mota) at a meeting of the Bilderberg Club, which is considered the most secretive and powerfully influential group on the planet. This Planet, which annually brings together the elite of financiers, industry, government officials, journalists, up-and-coming politicians, and tutelage figures Rockefeller and Kissinger.

Among the 128 participants from 23 countries were the Director-General of UNESCO, the President of the World Economic Forum, the Secretary General of NATO, four prime ministers, 21 CEOs, 27 “presidents” and the still little-known German minister in Turin. Defense, Ursula von der Leyen. “The conferences are fun, but what’s great are the informal moments,” said Luis Osorio. “At lunches and dinners, there are no reserved seats, which allows you to meet and talk to extraordinary people.”

Amirko Amorim would have admired his three daughters’ journey. In “Os Grandes Patrões da Indústria Portuguesa” by María Filomena Monica, he declares that “inheritance is an acquired right that has no reason to exist when people do not have the power to administer”. Not going to be the case for Paula, who wrote in ‘Amorim News’ in 2019: “We always want to go above and beyond and always do better.”

Praise for the best raw materials
Paula Amorim’s early “infatuation” with cork is explained in her opening note to the first of three volumes of the work “1870 – Amorim – 2020”. The raw material is oak wood – whose “passion” constitutes a “greater value” in the family – that “cannot be imitated by any industrial, laboratory or technical process”. “Cork is light, flexible, resilient and waterproof. It serves as a thermal, acoustic and anti-vibration insulator. It resists friction, retards fire and provides comfort.” It is “renewable, recyclable and reusable”. Paula also highlights the “capacity” of “transformation into new products, new functions and new concepts”. With Cork, “we envision (…) a more natural, sustainable and diverse future”.