Netflix is preparing to open stores where customers can immerse themselves in the world of fantasy
The first two stores are scheduled to open in 2025, and the United States will be the first market in which this new commercial sector will be launched. The idea is to later expand the concept to other markets.
Reuters
Netflix is gearing up to bring the world of fantasy closer to subscribers. The company plans to open stores where it will be possible to immerse yourself in the world of the most popular series on the streaming platform.
This new space, which will be called “Netflix House,” will combine retail, dining and experiences, Josh Simon, the company’s vice president of consumer products, revealed to Bloomberg. In other words, it will serve some of the most popular meals from some of its series and sell clothes worn by some of its most popular characters.
The first two stores are scheduled to open in 2025, and the United States will be the first market in which this new commercial sector will be launched. The idea is to later expand the concept to other markets.
The decision was made after a few years of testing the concept. This is the case of “Queen’s Ball: A Bridgerton Experience”, which has previously visited several North American cities where one can immerse oneself in the world of the famous series “Bridgerton”, which revolves around the life of royalty. and British high society families in the early nineteenth century.
Now, “Netflix House” will become something more permanent, with the company taking more serious steps in promoting its content. “We’ve seen how fans love to immerse themselves in the world of our movies and shows, and we’ve been thinking a lot about taking it to the next level,” said Josh Simon.
Details about how this new part will work have not been revealed, but the company is already looking for locations to install these spaces.
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