Microsoft is already planning to include ads in the new version of the search engine bing. The platform now includes the artificial intelligence (AI) engine of chat For better results and organic conversations with the user.

According to the platform’s blog, the talks are still “in their early stages,” but there are already ideas and negotiations with advertisers about what type of content and where it’s best to put it on the site. As is often the case in these cases, the revenue will be split between the company and Microsoft itself.

Market interest is high. After years under Google, Bing gained life after announcing the inclusion of artificial intelligence and passing the 100 million daily user mark.

One possible ad creative: User asks about health plan news and receives a sponsored link among the results.source: bing

One possibility is Put sponsored links Among the sources consulted to create a response or otherwise In the suggested links below the textso that the user can delve deeper into the topic.

The permitted advertisers are the same advertisers who are already part of Microsoft Start, the company’s customizable news feed. However, there are still no predictions for when ads will start appearing on Bing using ChatGPT.