By Andrea Hargraves 
Evolution of the Lancia Pu + Ra Zero prototype Unveiled at the end of last year, the new Pu + Ra HPE model, which will not be produced in series, indicates, according to Luca Napolitano, CEO of Lancia, ‘a revival of the brand’ And it brings it into the new age of electric mobility.”
Presented in Turin, Pu + Ra HPE is, according to the brand, the first vehicle inspired by the world of furniture, thanks to the collaboration with Cassina, leader in the manufacture of furniture with high quality upholstery, which translates into a typical Italian experience of “feeling at home”.
It is also the first car with a default SALA interface that the brand will also offer on the new Ypsilon.
Thanks to SALA, Lancia will become the first Stellantis brand to adopt Chameleon and TAPE (Personalised Predictive Experience) technologies, which focus on voice, climate control and lighting functions, allowing the car’s interior environment to be adjusted at the touch of a button or via voice instructions.
A practical and agile proposition, with an elegant, efficient and aerodynamic body, the Lancia Pu + Ra HPE constitutes the brand’s 100% electrical statement and defines its vision for the next ten years in terms of autonomy, charging times and efficiency, to market leadership ‘performance’.
In line with Stellantis’ electrification strategy, Lancia will launch the new Ypsilon in 2024, in hybrid and electric versions; From 2026, only 100% electric proposals will be launched; And from 2028, in conjunction with the arrival of the new Delta, the brand will sell exclusive electric models.