iPhone returns to top 5 sales list in China but continues to fall behind Huawei – Hardware

the Apple once again has reasons to celebrate in ChinaIt returned to the top 5 sales thanks to A A good start in marketing the latest iPhones. At the same time, It is worth being careful when celebratingbecause Sales made between July and September in the country actually declined Those of its main competitors grew significantly.

And last year, The iPhone owner suffered from the impact of competition and political tension between the two countries In “Wallet”. Vivo has not given up and Huawei is making more and more progress, in a competition in which Xiaomi and Honor are also important players. And in the three months ending in September IDC calculations show Apple sales in China fell 0.3%. The company ended the period with a market share of 15.6%. A year ago it was 16.1%.

the Huawei managed to grow by 42%Compared to the same period last year, the quarter ended almost next to American technology with a share of 15.3%. the vivo increases its sales in its local market by 21.5% In the period he led, he obtained a stake of 18.6%. Unlike Apple, both companies were able to benefit from the sudden decline in Honor's sales.

You Apple's own numbers continue to reflect the impact of political measures that have begun to restrict the use of the equipment of American origin in some Chinese public services, in response to the same kind of actions taken by the United States. The iPhone was one of the “victims” of the decision.

It also reflects The biggest competition that the manufacturer faces is in the Chinese marketnot only with Vivo, which is no longer focused only on the entry-level market, but above all with Huawei's strong return to the market From a smartphone.

Last year, the company launched the Mate 60. This year, it introduced the Pura 70, models that directly compete with the iPhone, with the advantage of having technology developed in China. On the day the latest iPhone hit stores, at the end of September, Huawei introduced a new foldable phone.

However, IDC confirms that The quarter was positive for the North American company, which was able to return to key sales positions In one of its most important markets, a recovery that is likely to continue in the coming months.

Apple is about to launch Apple Intelligence, which delivers one of the biggest innovations in recent years For the latest models of the brand. On the other hand, the Chinese market is benefiting from a huge wave of equipment renewal, after three years of stagnation. the The curiosity surrounding Apple's intelligence should benefit Apple When deciding whether to buy a new smartphone.

In general, the Smartphone sales in China during the third quarter of the year increased by 3.2% To 66.8 million units.