An American restaurant chain, “Hooters”, faces a wave of protest from a number of company employees casual dining. The controversy revolves around the introduction of a new uniform for waitresses, known as Hooters Girls, in which traditionally worn pants are replaced with ones of a conspicuously smaller size, leading to comparisons with “underwear”.
Through the video that went viral tik tok, which has garnered more than 13.5 million views, one of the brand’s employees came to expose the situation, criticizing the choice of the restaurant’s management, when comparing the outfit presented – usually shorts, with sleeveless shirts, and now with very short shorts – with the old fashions used in the early years of The chain expanded, as the related shorts were conspicuously longer. Another employee also submitted her “complaint” on social media, explaining the situation with the comment: “So Hooters have some new underwear. I mean, new shorts.”.
A chain of restaurants, which has been famous for many years Delicious food, cold beer, sports on display and of course by Hooters Girls, the latter being a reference to personal service, in the feminine, and with traces of some sensuality, it has long faced criticism for its strong sexualization of women. This latest case brings the brand back into the public eye. “I like my job, but I don’t like it so much to look like I’m wearing underwear while I’m doing my job”, ended up recognizing another employee, cited him independent.
However, although some employees came forward threatening to dismiss them, after criticizing a “Management based on double standards”Others — some of whom are also responsible for some of the videos that went viral — ask to remain anonymous, and assume they will continue to work at various Hooters restaurants, which means adopting the new outfit.
However, the videos posted online continue to add thousands of views, with many users putting themselves together with the concerns raised by the chain’s employees, which has already forced the company to issue a statement about the situation: “As we continue to listen and update the Hooters Girls image, we also make it clear that all of our employees have the option to choose between a traditional outfit or a new outfit. They can select the type of shorts that best suit their body style and personal image,” But se.
In the statement presented to the newspaper, from the inside, as the restaurant chain’s spokesperson assumes “The change in the type of uniform was the result of a collaboration with Hooters Girls and has been in use for months elsewhere, with very positive feedback.”.
The company says it will maintain its strategy “To continue working with Hooters Girls for our brand image, and for all employees to feel their best in the workplace.”.
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