By Chris Skeldon 
Hisense, one of the main brands in the field of televisions and home appliances in our country, is renewing its wide range of offers. To show what it is preparing to bring to Portugal, Hisense has introduced all new features and renewed its range of TVs and home appliances. There is still time to discover some surprises.
Hisense has introduced a new range of picture, audio, home appliances and air conditioning products to the national market, as the brand took the opportunity to evaluate its presence in the national market over the past four years. Addressed to the press, customers and partners, the multinational company and the brand unveiled all the new features it will bring to the national market.
Hisense TV set
Here the brand highlights Mini-LED and large-inch technology as strong bets, which follow national market trends in 2024, as well as soundbars, and bets on laser TV, a market that is experiencing tremendous growth.
Brand range of home appliances
In this area, news includes the introduction of the American Black Line with touch screen, connectivity and functions that make everyday life easier for families (shopping list, recipes, notes, messages, photos and much more). And also the S3 range of washing machines with functions that increase efficiency, reduce expenses (detergents, water, electricity) and allow greater connectivity when away from home.
The entire air conditioning set
The focus is on the efficient, economical and easy-to-use Hi-Water water pump, as well as the optional Freshmaster, Energy Pro Plus, Comfort and Console air conditioning solutions. Different solutions adapted to the different needs of users, sustainable and with special attention to the well-being and health of families.
This range of products is associated with the growth of multinational companies. In Portugal, Hisense maintains significant growth, moving from a team of nine people in 2022 to a team of 19 people in 2023. In 2024, it has a team of 21 people. Revenues followed this growth, ending 2023 with €43.6 million.
For 2024, the brand strategy is based on sports, specifically football, and the UEFA Euro 2024 of which it is the official sponsor, and on developing partnerships that promote consumer-friendly promotional campaigns that offer different features and benefits.