Hertha’s new president is Kay Bernstein
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From the curve to the management platform
Kay Bernstein is the new head of Hertha BSc. At an extraordinary public meeting, he won against CDU politician Frank Staples. The former Ultra Bernstein is nothing short of a cultural shift. By Dill Oberman
Atmosphere like stadium
In an interview during his election campaign, Bernstein said that his relationship with what was going on behind the target was now remote. In the City Cube at the Exhibition Grounds, this distance has shrunk. Dirk Lentfer, the leader of the crowd, erupted in applause when he announced that Bernstein had the required majority for the presidency of Hertha with 1,670 votes. “Herta BSc is the name of our club and it will always be Herta BSc” they sang as they were on the field.
It was the choice of the direction of the referendum at the extraordinary general meeting. On one side stood 41-year-old Bernstein, a businessman and fan. Frank Stefel, 56, is an entrepreneur, but also a professional politician and president of Fox Berlin. Precisely because of these promises his opponents insulted him. For example, Stஃffel spoke out against active fans in a Bundestock speech several years ago. Or before his candidacy he persuaded rivals like Ingmar Bering to join his team.
Stefel wanted to persuade Bernstein to cooperate. He refused and relied on his roots in Hertha. Bernstein’s well-organized supporters hung banners around the City Cube, echoing his promise of a “restart.” Compared to Stefel he corrected the connections he lacked in politics and business with the support of the active fan scene.
Criticism of Stephen
Bernstein called for a “new unity” in his speech, and when applauded, Stephen’s remarks were greeted with applause from some parts of the hall. He had previously contradicted criticism of his contract with Bering: “I have no rope teams, I have no house authority,” Stefel cried.
After his protest speech, several inquiries took place. About 20 members went into the microphone to ask Staffel questions. Among other things, his tone and the fact that he has not been involved with the club in the past have been criticized. The review seemed organized. In all, Staffel was on stage for three-quarters of an hour. After his speech, Dr. Lentfer began the election.
Bernstein wants cultural change
Although it took a long time for Stபெphane to introduce himself due to several trials, he lost more than 400 votes. With him, the Hertha establishment in Old West Berlin was lost. Bering, a longtime executive member, withdrew his candidacy for the vice presidency after the election results were announced. So it was clear: Bernstein’s preferred candidate, 39 – year – old Fabian Treasure, would take over the vice presidency. Now the relatively young will lead the club. The old guard leaves them with a battered old woman. Bernstein said, “Our girl is in intensive care.” In order to cure her, he wants to bring together different groups in the club. The ten-point plan aims to bring about cultural change in the first 100 days. One of the points: players should grill for office workers.
Hertha needs more identification
Maybe it will make employees more recognizable. This would be a first step because Hertha has lost this identity in recent years. Between the club’s own font, the transfer loading menu on social media, the headlines of investor Lars Windhorst and the game’s defeat, a chaotic club-like image emerged. Many members said their children are now ashamed to wear their Herta shirts to school. Bernstein can change that: “I can do one thing, I can do project management, I can lead good people, and I can do one thing in particular: Hertha exemplifies passion,” Bernstein promised Sunday.
In the City Cube, Berlin is still Berlin
More than 3,000 members there were further inspired. Anyone looking for places where Berlin is still Berlin can find it on the City Cube on Sunday. Not a single speech took place without the speakers declaring that they were “real, native Berliners”. Hell continued to cheer the hall on in the usual dry humor of the place.
For example, when Fabian Treasure was self-critical about his presidency: “I rely heavily on game management expertise when it comes to transfers,” the audience echoed: “What expertise?” Kay Bernstein also seeks to alleviate this mood: “I want to poison the club from the inside out,” he says.
Broadcast: rbb / 24 inforadio, June 26, 2022, 7:15 pm
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