By Shirley Farmer 
Platform flow From Warner Bros. Discovery will change its name again in our country, after arriving here as HBO Portugal and become HBO Max in 2021 – as of May 21, it will be just Max, a change that has been announced since last year. What was revealed this Thursday is the day the change will occur, in addition to the information on which Max will receive exclusivity flow From the Olympic Games in Paris.
the new Tractor From the current high demand From HBO Max, Dragon Housealso arrived this Thursday, after confirmation that Season 2 will premiere in Europe on June 17, one day after it airs in the United States.
Change the name of the platform flowwhose number of subscribers in Portugal, as for all others, is unknown, due to the opacity of the services themselves, will bring, as the company says in a statement, an improvement: “more than double the amount of content currently available on HBO Max.” This is the first experience broadcasting a major international sports competition on the channel flow. “Max will be the only place he will be seen flow All the moments of the Paris 2024 Olympic Games in the 25 European countries[wheretheservicewillbeavailable”thestatementexplainsindetailaddingthatthiscontentwillbeincludedinallsubscriptionplansRememberthatRTPhasalreadyacquiredthebroadcastrightsin2022forPortugalonlineartelevisionfortheParisOlympicswitharound200hoursofbroadcastguaranteedandanaturalfocusontheparticipationofPortugueseathletes[ondeoserviceãoeonaturalfoconaparticipaçãodosateletasportugueses[حيثستكونالخدمةمتاحة”،يوضحالبيانبالتفصيل،مضيفًاأنهسيتمتضمينهذاالمحتوىفيجميعخططالاشتراكتذكرأنRTPحصلتبالفعلعلىحقوقالبثفيعام2022للبرتغال،علىالتلفزيونالخطي،لدورةالألعابالأولمبيةفيباريس،معضمانحوالي200ساعةمنالبث،والتركيزالطبيعيعلىمشاركةالرياضيينالبرتغاليين[ondeoserviçoestarádisponível”detalhaocomunicadoacrescentandoqueesseconteúdoconstarádetodososplanosdesubscriçãoRecorde-sequeaRTPasseguroujáem2022osdireitosdetransmissãoparaPortugalnatelevisãolineardosJogosOlímpicosdePariscomgarantiadecercade200horasdeemissãoeonaturalfoconaparticipaçãodosatletasportugueses
Sports are one of the current battlegrounds between platforms flowBecause live events are the preserve of linear television, in the United States, they are increasingly being brought together by digital television services. Amazon, for example, has acquired the rights to broadcast games from the NFL, Major League Baseball, or, for some countries, the Champions League. Netflix has announced the streaming rights wrestling Live, in another recent example.
The new Max will have a “Sports Plus Plan”, the rights of which will vary from country to country and will presumably involve paying an additional amount. Among the content included will be Grand Slam tournaments such as the Australian Open and Roland Garros in tennis. the Giro d'Italia, La Vuelta a España, the Women's Tour de France and the Tour de France, in cycling; the 24 Hours of Le Mans in motorsport; and “Main Events of the World Championships and World Cup of Winter Sports”.
In the field of fiction and documentaries, in addition to the titles already available, a package of new series has been announced that will premiere on the platform this Thursday at the Series Mania festival, which takes place in Cannes: Penguinderived from the Batman universe, or Welcome to Derryheadquartered in the city He. She This appears in other short stories by Stephen King.
As expected, as this strategy expands increasingly to double its revenue streams flow (Amazon announced this for Spain about three weeks ago, Netflix is already implementing this in many countriesthe SkyShowtime will be the first to implement it in Portugal on April 23), offering a cheaper subscription with ads will advance in Europe, but for now Portugal has been excluded. Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium are the first markets where Max will offer this formula.
In practice, in May, HBO Max subscribers will simply be able to see the platform change its image and expand content as they access the service or, depending on the operating system and devices used, they will have to download or update the new app.
Max is the result of the merger of the Discovery and WarnerMedia groups, creating another giant, with channels such as TLC or Food Network and HBO, the Discovery+ platforms, Warner Brothers Studios, and Eurosport.