By Andrea Hargraves 
About 13% of taxpayers in the city of São Paulo were in debt to the ITUC. The city government wanted to reduce the number of defaulters. Then, in 2019, the State Innovation Lab in the city of São Paulo realized that the collection letters sent to those who owe tribute were too long and technical. Accordingly, he developed a methodology to measure the efficiency of new, simpler communication models with different stimuli inspired by behavioral theory.
After three months, the number of people who paid off the debt in arrears increased by 8% among those who received a letter called the spur of the matter, the emergence of consequences. “We worked on the body of the letter with a series of consequences for what could happen to the person if he did not pay: entry into the municipal default payment registry, inability to obtain certain government benefits, and inability to contract with the city lounge,” explained Brenda Fonseca, manager. Innovation at the State Innovation Lab in São Paulo City, that by continuing not to pay, you can enter into active debt and, in the future, even suffer the legal process of alienating your property.” 011 lab
The cost of the lettering redesign project was about R$50,000. “The return on the pilot project alone was R$ 950 million. In one year, we have a potential increase in municipal revenue of R$ 60 million,” said the director. The entire methodology applied to reduce late payment in connection with the contact has been recorded and recorded Available For other managers interested in learning about the idea and its iteration.
This experience was one of those highlighted by the Evidence Award, promoted by the National School of Public Administration (Enap) in partnership with the Center for Learning in Evaluation and Results in Lusophone Africa and Brazil of Fundação Getúlio Vargas (FGV EESP Clear) and the Institute Mobilidade and Social Development (Imds). In addition to the São Paulo experience, the Enap initiative also received 52 other applications. Five of them were finalists, whose appointments were announced on Monday (25). party Available on youtube.
“For us, this award is very important because it recognizes and values public sector programs and managers who care and care about the issue of the use of evidence. [científicas] To adopt your decisions, formulate your solutions and see if they work as expected. “We believe this use of evidence can make a huge difference for us to be more successful in our public policies,” said Diana Coutinho, director of graduate studies at Enap.
This was the first edition of the Evidence Award and the Social Mobility Cup. The organization expects to hold a new issue in 2022 and this demand will be even greater. Information will be posted on Program page.
Discover our other award winning procedures
first place Evidence Prize and Social Mobility Prize Winner – Youth Future Project, implemented by the Unibanco Institute and the Government of the State of Espirito Santo. It is a program aimed at the learning of high school students as a result of educational management directed towards continuous progress in general education. It has a method called Management Circle, inspired by the PDCA (Plan, Do, Check, Act) cycle. Through a series of courses, the department provides analysis, review and improvement of procedures, thus promoting the ongoing progress of the school management. Jovem de Futuro has been around since 2007, and by 2020, it had reached 11 Brazilian states (SP, RS, RJ, MG, MS, GO, CE, PA, PI, ES and RN), benefiting 4,718 schools and 4.1 million students. from high school.
2nd place Pact for Education (PPE) of the Government of Pernambuco. It is a democratic and territorial management model, focused on results and improving services in the network of public secondary schools in Pernambuco. It has allowed access to more attractive and well-equipped schools, appropriate teaching methodologies and more prepared teachers. With personal protective equipment, the state had the lowest dropout rate in Brazil in 2019: 1.5% – in 2008, it was 20.3%. Pass rates have also improved: 93.6% in 2019 versus 70.4% in 2008. Since 2017, Pernambuco has reached the 3rd position within the national ranking, with regard to its high school IDEB score.
the third place There was a technical link between the Behavioral Sciences Program: The Case of Kadian, presented at the beginning of the report, and the Program on Using Evidence to Combat the COVID-19 Pandemic of the Goiás State Department of Health,
honorary Social Mobility Award for the Prospera Família programme, which aims to enhance social mobility and break the intergenerational cycle of persistent poverty by promoting income generation, productive inclusion, and comprehensive protection of families in situations of social vulnerability. In the first cycle, which began in July 2021, the program began serving about 12,000 families in the 23 municipalities of São Paulo – the areas with the highest concentrations of multidimensional poverty. The initiative is underway and it combines tutoring, life project, training and financial incentives so that at the end of the program participants can join or be entered into the labor market.