Google uses heavy artillery to counter the ChatGPT threat

By Erin Iglesias Alvarez

The Queen Bee of Mountain View Google sees her reign in jeopardy. As a result, it has chosen to pull out the big guns and directly tackle the threat posed by the newest open AI sensation: ChatGPT. To do this, he draws on the background, experience and creativity of Larry Page and Sergey Brin, the founders of the American giant, who are once again spotted in the company’s offices. It will be these two historic members of the company who will personally review Google’s artificial intelligence (AI) strategy, and make appropriate contributions to its development, following concerns raised by the use of this chatbot in metasearch engines.

Plans and ideas approved by Page and Brin underscore the implementation of more chatbot functionality in the search engine, according to sources familiar with the meetings reported by The New York Times. In fact, according to The New York Times, Google plans to introduce more than 20 new products and integrate a version of its search engine with chatbot functionality this year. Many of these new products will be introduced in May, as expected by the company, which is concerned about the popularity of products developed by its competitor OpenAI.

Repel the “attack” on your command

Google’s bullying of ChatGPT is real. This is evidenced by asking help from Paige and Brin, who have not regularly participated in brand strategy meetings since 2019. In recent years, the two have left the company’s current CEO, Sundar Pichai, in charge, while focusing their efforts on other projects, such as the launch of flying cars. . However, the advent of ChatGPT has reset founders’ to-do list priorities.

Given the new guidelines that will guide Google in the coming months, the company has focused on DeepMind, the AI ​​subsidiary of parent company Google Alphabet, which plans to launch the Sparrow chatbot in private beta this year. He will also work on imaging technologies, which can increase the revenue of the cloud division. They are also tools to help other companies create their own AI. The company is expected to share all of these developments in May at the Google IO event for Google developers.