Google is investing $100 million in Avatar to deal with TikTok

Everyone knows that tik tok It has become a phenomenon in recent years, especially among young people, and this will have a huge impact on advertising revenue in The Google. According to sources familiar with TechCrunch, Search Giant has paid at least $100 million (518 million R$) into a company capable of helping it compete with the Chinese social network.

The acquisition in question will be the company called Alter, which debuted on the market in 2020 as Facemoji, which specializes in providing plug-and-play avatars for social platforms and games — in fact, Twitter It will be among the many companies that have funded the initial investment of $3 million ($15.5 million BRL) for its growth. Subsequently, the startup, led by founders Jonathan Selimak and Robin Razka, in a union between the United States and the Czech Republic, was renamed Alter.

Like the snap chatHey Facebook it’s the Instagram It already has technologies for filters and avatars with face mapping, and Google will be setting up its own version of user-based numbers to compete with TikTok. This is because the Quest Giant seems to be in the process of regenerating Youtube Snapshots of accommodating modernity – although there’s really no confirmation on that.

Jonathan Selimak, former COO of Alter, announced in September LinkedIn Who was starting a new role at Google, not to mention the acquisition. It has changed, and Slimak, for the time being, isn’t talking about it – but you can expect we should have news related to this very soon.

Google even confirmed the acquisition, which closed about two months ago. So the alphabetthe parent company of Gigante das Buscas, already has eight major corporate purchases in 2022.

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