FC Porto renews its relationship with New Balance and sees a strengthened position in the brand

FC Porto renews its relationship with New Balance and sees a strengthened position in the brand

The North American brand will continue to supply equipment and “lend its name” to Constitution Field.

Porto and New Balance announced today, Wednesday, the renewal of the relationship between the two parties in a long-term association.

In addition to continuing to supply equipment to the main football team, but also to the B team, youth teams and sports, such as handball and hockey.

In addition, it was also agreed to change the name of Campo da Constitution, where the Dragon Training teams train. The venue will be renamed “New Balance Park.”

FC Porto also sees its position strengthened within the brand, moving from a European partner to a global partner of NB.

By Melody Gross

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