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The Dragons’ association with Super Bock began in 1994
FC Porto announced on Thursday the renewal of its sponsorship contract with Super Bock for another five seasons, until 2029. The ongoing contact was in effect until 2024, with the parties expecting a new agreement that would take the partnership to a total of 35 years. “Side by side since 1994. On our jerseys since 2009, with 20 football titles,” the Dragons declared. At a party at the Estádio do Dragão, Pinto da Costa had the opportunity to comment on the longevity of this connection. “You just know signing a contract is a good business when it’s renewed. The first time it’s a no-brainer. Of course there’s hope for success, but sometimes it doesn’t. When you have a partnership that started in 1994, which is renewed in 2023 is a sign We are in fact on the right track,” said the FC Porto president, recalling the first match in which the Dragons took to the field with the name of the sponsor on the shirt: “We entered with Super Bock on our shirt to win the Supercup in 2009/2010, against P. Ferreira. Since The beginning of the partnership, we have already won 20 titles, and this deserves my joy and happiness.”
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In turn, Rui López Pereira, President of the Super Book Group, explained the commonalities of the ideals and the path between the two institutions. “Partnership of almost 30 years is particularly important for us, because we greatly value relationships based on trust and friendship. We have two organizations with great success stories, loaded with great flexibility. FC Porto knows we can be counted on. It knows we can always be relied upon with our admiration and respect.” .
By Nuno Barbosa
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