By Andrea Hargraves 
EDP, Galp Energia and Jerónimo Martins top the ranking of the 25 most valuable Portuguese brands in 2024. The total of these brands represents approximately 16.8 billion euros.
According to the results of the annual study of the 25 most valuable brands conducted by the consultancy OnStrategy in 2024, EDP remains the most valuable Portuguese brand, followed by Galp Energia and Jerónimo Martins.
The top 25 also consists of Pingo Doce, Continente, Caixa Geral de Depósitos, Millennium BCP, MEO, EDP Renováveis, BPI, NOS, Mota-Engil, Super Bock, Sonae, Fidelidade, The Navigator Company, Delta, Parfois and novobanco. , CTT, Worthen, CUF, Sagres, Luz Saúde and TAP.
The Distribution/Retail and Banking sectors stand out as the sectors most appreciated, with the brands Continente (+48%), Caixa Geral de Depósitos (+47%), Pingo Doce (+38%), MillenniumBCP (+38%). ) and EDP Renováveis (+37%) as the one that gained the most value.
The areas of energy/petroleum and retail/distribution represent almost half of the combined value of the 25 most valuable Portuguese brands (energy – 35% and retail/distribution – 24%). Banking (16%) and telecommunications (7%) complete the sectors with the greatest value.
The total of the 25 most valuable brands represents approximately 16.8 billion euros.
“In general, the value of Portuguese brands has benefited from stabilizing inflation and maintaining interest rates, although they are still under the pressure of instability caused by the wars in Ukraine and the Gaza Strip. On the other hand, there has been an improvement in the risk perception of our economy, which has significantly benefited Significant discount rates, while business growth prospects, operating margins and brand strength indicators remained stable,” says João Baluarte, partner in charge of finance. Studies in OnStrategy.