By Chris Skeldon 
Xerox has announced the appointment of David Alcaide Gonzalez as the new Iberian General Manager, leading the company's operations and strategy in Portugal and Spain.
In this new role, the CEO will focus on continuing to enhance Xerox's value proposition and improving the customer and partner experience. David Alcaide will contribute to driving innovation and efficiency in Xerox's operations in Portugal and Spain, and will work closely with customers in different sectors and markets and with partners, which will enhance its sustainable growth.
“In highly dynamic and demanding markets, Xerox wants to continue to be a leader in the field of technological printing solutions for different environments (office and graphics market), but also strengthen its innovative position recognized by key market analysts, both in the areas of outsourcing services for printing infrastructure management, In addition to document management and processing, we have increasingly innovative solutions powered by artificial intelligence tools.
The new General Manager has extensive experience in the ICT sector after more than 30 years at Xerox. During his career, he led the various business areas of Xerox in Spain, and in the last 12 years, he led the management of the partner network in Spain, consolidating Xerox as a reference in the market.