By Chris Skeldon 
GIFs have taken the digital world by storm, and for all the right reasons. Earlier, the sole purpose of GIFs was to add extra colors and flavor to monotonous conversations and tweets. However, over the past few years, the popularity of the file type has exponentially increased. Now, GIFs are used in numerous places. For instance, they are extensively used by marketers as a marketing tool. Numerous significant companies all around the globe use trendy GIFs to promote their offerings, such as products and services. The primary reason GIFs are gaining popularity is that they are similar to memes, i.e., they help communicate feelings, emotions, thoughts, and ideas.
According to Mashable, the term GIF stands for “Graphics Interchange Format.” It is an image file similar to the PNG or JPEG format. Individuals can use the .GIF extension to create still images. However, compared to other generic image formats, GIFs offer users a unique ability. With the help of the format, users can create animated pictures without hassle. They are called “animated pictures” because they cannot be called videos since videos are much longer than GIFs. GIFs share a close resemblance with flipbooks. This article will list how users can insert GIFs into emails and shed light on some of the most popular Mac apps using which users can efficiently create attractive GIFs. Let us dive right into it:
How to Insert GIFs into Emails:
All primary email services, including prominent ones like Gmail and Yahoo, offer users the option to insert GIF into email. However, before doing so, users need to save the GIF they wish to share in emails on their Mac or Windows PC. It can quickly be done using the copy-and-paste functionality. Once the GIF is saved on the computer, users can move on to inserting it into an email of their choice. For starters, if you have a Gmail account and wish to insert a GIF into a mail, you need to navigate to the Gmail web page. Then, find the GIF you wish to insert and put it into the email using its link. To do so, open Gmail, find the GIF’s URL and copy it, select the “Insert Photo” option from the bottom toolbar, click on “Web Address (URL),” paste the GIF link and click on the “Paste” option. Besides this, you can also insert GIFs into emails composed on Yahoo mail by following a series of similar steps.
Best Mac Applications for Creating GIFs:
macOS supports a plethora of third-party GIF-making applications. Here are some of the most popular ones:
- GIFBrewery 3
When it comes to advanced GIF-creating applications that facilitate macOS users to create top-tier GIFs, GIFBrewery 3 is one of the top-most apps that is used by millions of users for creating appealing GIFs. Whether users wish to create GIFs from screen recording clips or export a specific clip from a full-length video, users can perform the task without hassle. Compared to other prominent GIF-creating applications, GIFBrewery 3 lets users save the .gif file to their Mac. Using the powerful third-party utility, macOS users can conveniently create any GIF they want and use it in emails, marketing campaigns, etc. Even though it is a paid application, GIFBrewery 3’s features and functionalities make it worth the price tag.
- Smart GIF Maker
Smart GIF Maker is another top-tier GIF-maker application that facilitates users to create GIFs from screen recordings or full-length videos. The macOS-compatible third-party GIF maker app features a simple interface that makes it easier for users to navigate through the applications. Smart GIF Maker features all the necessary options required by users for creating and managing appealing GIFs, including import, export, adding frames, etc. One of the most prominent features of the application includes the free-hand drawing option, allowing individuals to easily draw anything they want and add it to the GIF. Once the user has finished making the GIF, they can preview it before saving it. Thus, the preview feature facilitates users to inspect the completed GIF and allows them to make alterations wherever required before they save it on their device or share it. The best part about the app is that it is entirely free.
- LICEcap
Another free GIF-creating application that is readily available for macOS users is LICEcap. This app offers an easy learning curve for users who do not know anything about creating GIF applications. The user has to set up the app by adjusting its settings. Once the setup process is complete, users can utilize the app’s features, like screen record to acquire the desired GIF. Moreover, the app also features multiple saving and sharing options; thus, users can easily export the created GIF to any significant platform or location they want.
If you are on the lookout for a top-tier GIF-creating application for your Mac, install and use any of the aforementioned applications as per your requirements.