Apple will rethink iPhone 15 due to iPhone 14 Plus concerns

Apparently, Apple is having difficulties planning its new line of mobile phones. According to a post published on the Korean portal NavierThe reason is the sales of the iPhone 14 Plus, which prompted the company, after a poor performance, to rethink some of the strategies it adopted in its last generation.

New on the market, the iPhone 14 Plus was a novelty launched by Apple in 2022. Replacing the mini version, which ended up being discontinued, it can be considered as a bigger brother of the iPhone 14, which has performance similar to the standard, but with a larger 6.7-inch screen and a 6.7-inch battery. 4325 mAh.

Despite the differences, the model does not seem to have pleased the public too much, since its launch has sparked rumors of sales below expectations, with Apple even reducing the production of its components.

Now, according to a post Navier, such low demand would lead Apple to rethink its next line of devices, thus avoiding a new “failure”. For this, according to the website, two potential strategies will be under evaluation.

The former focus on implementing features that differentiate their professional devices from non-professional ones. By the way, there is a possibility that analyst Ming-Chi Kuo has already brought up on his personal Twitter account.

In September, Kuo had already said that he believed Apple would invest in launching more specific features for each model, thus better segmenting the products in its line and increasing sales of Pro cell phones.

The second strategy will be directly related to the price of the company’s mobile phones, as Apple is considering reducing the value of the Plus model in its new generation.

In this case, the change in the iPhone 14 Plus (currently sold from $ 899) may mean a decrease in the value of the iPhone itself, since one of the reasons for the cost of the model at $ 799 is the price difference with the older brother.

The Ultra model and USB-C could be news

In addition, there seem to be other changes about the company’s new generation of mobile phones, such as rumors that Apple’s new line will have an “Ultra” model, replacing the iPhone 15 Pro Max.

On the agenda since September – when journalist Mark Gorman, of bloombergit was stated that the model would be renamed and it would acquire a new look – since then there has been speculation about its differences, including in specialized portals, which is already considered the most expensive mobile phone in Apple’s history.

Among the differences in the model is the replacement of the Lightning connector with a USB-C port, a change that fans of the brand have been waiting for for a long time.

With information: Mac rumors

Apple will rethink iPhone 15 due to iPhone 14 Plus concerns

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