By Chris Skeldon 
Apple is implementing deep discounts on iPhone 15 models for consumers in China. These price cuts, available on major online retail platforms, are aimed at stimulating sales in the world's largest smartphone market.
iPhone price reductions on different models
For example, the 256GB iPhone 15 Pro Max is now priced at 7,949 yuan ($1,100) at Apple's official online stores in JD.com And on the platform Finance to Alibaba Group Holding, 20% discount from the original price of 9,999 yuan.
In addition to the aforementioned model, the base 128GB iPhone 15 model has also seen a significant price cut, according to South China Morning Newspaper. It now costs 4599 yuan, 23% lower than the previous price of 5,999 yuan.
This promotion runs from May 20 to 28, in both countries JD.com And in Financehighlighting Apple's efforts to make these premium products more accessible to Chinese consumers.
Price stability on the official Apple Store
Interestingly, Apple's official online store in mainland China has not adjusted the prices of the iPhone 15 models, and the company has not commented on this disparity. However, huge discounts on major online platforms indicate that the iPhone maker It aims to increase domestic demand for all local consumers.
The significant price cuts are in response to a notable decline in iPhone sales in the Greater China region – which includes mainland China, Hong Kong and Taiwan. Sales in this region fell 8% to $16.4 billion in the March quarter. This decline It led Apple to take decisive action to stimulate demand.
Apple's unusual discounting strategy began in January, coinciding with price-cutting campaigns from rival Chinese smartphone makers such as Xiaomi and Honor. These competitors have offered deep discounts on their Android models, prompting Apple to adopt a similar approach.
In January, Apple offered discounts of up to 800 yuan through its online store in the mainland, covering a range of products including iPhones, iPads, MacBooks, AirPods and Apple Watch.
Despite Apple's efforts, the iPhone's share of the smartphone market in mainland China fell to 15.7% in the March quarter from 20.2% a year earlier. This decline placed Apple behind Vivo, which had 17.4% of the market, and Honor, which had 16.1%. Huawei Technologies also made a strong comeback with its 5G phone, the Mate 60 Pro. Achieving a market share of 15.5%.
Recent discount initiatives appear to have had a positive impact on Apple's performance. Data from the China Academy of Information and Communications Technology showed a 12% increase in smartphone shipments from foreign brands in March compared to the same period last year.
Although the academy did not specify the brand, Apple remains the dominant seller of foreign smartphones in China. despite, Huawei's superiority remains It even outperforms the American company in device sales.
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