Iguatemi is once again participating in the international Pink October campaign, reaffirming its participation and commitment to the traditional awareness initiative. In 2024, the global movement expands its scope to include, in addition to breast cancer, cervical cancer, highlighting the importance of prevention and early diagnosis. Throughout the month, the chain's 14 malls and outlets are promoting actions to engage residents on the importance of comprehensive care and information on women's health.
As in previous campaigns, Shopping Market Place will use pink in its natural format. In addition, another edition of the successful “Estacionado, Donou” initiative will be held, where on the last Wednesday of October (30) all net income from parking will be donated to organizations that support cancer patients.
Iguatemi's social networks will also participate in this issue, sharing media content to reinforce the importance of self-care and early diagnosis when saving lives.
“For us, Pink October is more than just an awareness campaign; It is a way to exercise our social role, and provide support for a vital cause. By contributing to the spread of prevention and early treatment of breast and cervical cancer, we help expand this information. “We want our visitors to feel welcome and encouraged to adopt healthy habits that can make a big difference,” says Eduardo Lovo, General Director of the Foundation.
Also part of the campaign are the projects Iguatemi São Paulo, JK Iguatemi, Shopping Pátio Higienópolis, Iguatemi Alphaville, Iguatemi Campinas, Galleria Shopping (Campinas, SP), Iguatemi Esplanada (Sorocaba, SP), Iguatemi São Karls, Iguatemi Ribeirão Preto, Iguatemi. São José do Rio Preto, Iguatemi Brasilia and Praia de Bellas Shopping Mall (Porto Alegre, Republika Srpska); And the I Fashion Outlet Novo Hamiltono and I Fashion Outlet Santa Catarina outlets.
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