French video game giant UbisoftHe is going through a turbulent period. The company's shares witnessed a sharp decline More than 18% within a few hoursrepresenting one of the largest losses in its history. Since the beginning of the year, the company has already lost up to 60% of its value on the stock market.

The reason behind this crisis was the company's recent announcement of a downward revision of its forecasts for the current fiscal year. There are two main factors that contributed to this decision: The poor commercial performance of Star Wars: Outlaws and Assassin's Creed Shadows release postponed For the year 2025.

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As a result of this disappointing news, financial institutions such as Deutsche Bank lowered their recommendations on shares of Ubisoft, known for its popular games such as Far Cry.

The company's already delicate situation worsened a few weeks ago, when investors publicly demanded the resignation of the company's executives. In scathing statements, shareholders accused management of mismanagement, saying: “Ubisoft is poorly managed, and we, the shareholders, are hostages of both Guillemot and Tencent, who are exploiting us. They have no long term strategy and are ruining Ubisoft's reputation.“

In response to the crisis, Ubisoft announced policy changes with Steam in an attempt to boost sales of its PC games. However, experts question whether this measure will be enough to reverse the company's current situation.

The current scenario represents a marked contrast to Ubisoft's golden years, raising doubts about the company's future in the competitive video game market. Industry analysts point out that the company faces major challenges in regaining investor confidence and regaining its prominent position in the industry.

As the situation evolves, all eyes are on Ubisoft's next moves and how it plans to navigate these turbulent waters. The company's future in the video game sector seems more uncertain than ever, and the next few months will be crucial in determining whether the French giant will be able to overcome this crisis and return to the path of success.

source: 3D games