By Melody Gross 
Sporting SAD capital will be opened on a minority basis to a strategic partner. The news was announced on Thursday by Andre Bernardo, Leonin's vice president, at Presentation From the club's 24/34 strategic plan, which lists proposals and goals for the next decade.
“A partner who not only pumps in the financial part, It is the partner that will create value because it is aligned with our strategy. “It will alleviate all the challenges we face,” André Bernardo explained in the Artur Agostinho Hall, in the middle of the José Alvalade stadium, in a presentation that included the media, but also dozens of Sporting employees.
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It should be remembered that last week, Frederico Varandas also announced that Sporting – which currently owns 88% of Leonin SAD's capital – was open to the entry of a minority strategic partner. “We have already made it clear in our project that Sporting is ready to open up to a strategic partner who can benefit from our sporting project, if the partners wish. The rules have always been that the club holds the majority of SAD's capital, but the members will have the say. There is nothing, we are just ready. A percentage? We are defending that the club retains the majority.”
One of the main innovations introduced by André Bernardo is: A principle consistent with the intention to purchase Alvaláxia, The commercial space dedicated to the José Alvalade Stadium was sold in 2006 – at that time, together with the Visconde de Alvalade building, the CUF clinic and also Health clubAccording to the vice president, the decision is to renovate and redesign the space, improve the game day experience, and move the museum to that location.
Sporting's strategic plan for the next decade carries the slogan “The Future is Coming” and aims to enter a “New Era 2.0”. Since then, the Lions have set three main goals: the tie Operational, to ensure a “sustainable, competitive and resilient future”, scalability, to reduce “scalability challenges related to the size and characteristics inherent in the Portuguese market”, as well as differentiation in order to “obtain a competitive advantage”.
In addition to the entry of a minority partner in SAD and the purchase of Alvaláxia, a large part of Sporting's plan for the next decade concerns Improving the game day experience at Estádio José Alvalade. Thus, in addition to the already announced pit closure that will allow the creation of two thousand new seats, the Lions revealed that they will open a competition for a deep restructuring and restoration of the stadium and highlighted several plans.
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From the outset, the José Alvalade Stadium was divided into five zones – Emerald, Diamond, Platinum, Gold and Silver – in order to “simplify and improve understanding, communication and the experience for members, fans and partners.” Creation of executive suites and seats, Halls, registerone lion angle With a bar where one of the giant screens used to be, Places Show the pitch Above the benches in NBA style and also the ability to closely monitor the players' passage through the tunnel leading to the court.
Regarding the academy, Andre Bernardo did not provide details but expected News and changes in both the Alcochete infrastructure As in dynamics Scouts Leo. Finally, the Sporting vice-president announced innovative partnerships at European level with the Parc des Revês projects, which will include the rehabilitation of a street football pitch in Bairro da Cruz Vermelha, and Fundação Goleadoras, which aims to promote women's football in the area's social neighborhoods.
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