TikTok, “The Naughty One” and Beyoncé:

Since the moment of the resignation of President Joe Biden (81 years old) and his Vice President Kamala Harris (59) After becoming the new Democratic presidential nominee, her political campaign has staked everything on social media.

In a TikTok video, Harris steps out of his private Air Force Two jet as Beyoncé's song “Freedom” plays.

The US presidential election scheduled for November 5 will be exciting.

Every vote counts, especially in swing states that really decide the election. Harris and the Republican Donald Trump (78) Voter Wars:

Those who are undecided. Those who may lean either way, or who may not plan to vote at all.

Many of them are young, and Harris and Trump know where to find them.

“Kamala IS reckless,” The British pop star wrote: charlie xcx On X (Twitter) this summer.

Her green album “Brat” was such a hit this summer that many albums Generation ZGeneration X is the generation born between the mid-to-late 1990s and early 2010s. Born after the Millennials and before the Alphas. He called it the whole summer “The Naughty Summer”.

The artist explained that “the naughty” is a somewhat rude and imperfect person, but at the same time he is confident in himself.

It didn't take long for Harris' campaign to go viral on social media:

Harris then went viral with coconut memes.

Harris' 2023 speech is published in all its forms; Gus Green, dancing, laughing; as Harris shares her mother's reminder that the individual is part of a larger whole:

“Do you think you just fell out of a coconut tree?”

On TikTok, Harris' campaign shares its own content.

46.5 million people have watched the video of Lance Bass of the 1990s boy band 'N Sync saying “bye bye” to Trump:

In another corner of TikTok Another powerful American has launched himself for the youth.

Donald Trump's first TikTok video has 174 million views:

Trump was president of the United States from 2016 to 2020, and now he wants four more years in power.

A month ago he fought an older man. Now his opponent is a woman 20 years younger and from a minority.

The Trump campaign had to take action.

Now Watch 50 Million Trump Dance on TikTok:

Trump is targeting a more male audience, and has chosen UFC as a framework.

It has led alongside the YouTube phenomenon. Logan Paulwho is highly regarded as a famous boxer and has millions of young people (primarily boys) as followers.

Trump Interview with Paul It's 53 minutes long and ranges from boxing to politics to hip-hop.

Naturally, it was promoted through “confrontation”:

music It forms a large part of campaigns, whether on stage or on social media.

This star BeyonceHarris's campaign was allowed to use “Freedom” as its official song, which is seen as an indirect endorsement.

This also led to a jump in Spotify plays from around 25,000 plays per day on July 20. Up to 91000 now.

Playlists created to honor Harris' musical choices come in a variety of different forms, with Beyoncé and Charli XCX at the top:

Trump was recently In a tussle with the family of the late Isaac Hayes, who are suing Trump for millions in damages over the unauthorized use of the song “Hold On, I'm Coming” during campaign rallies.

Trump has previously clashed with Bruce Springsteen About using the hit song “Born in the U.S.A.”, which is also Long list of musicians Who wouldn't let him use his music.

A number of major stars are backing Trump, including Jason Aldean, who performed at the Republican National Convention in July:

The musician Both candidates are in desperate need of his support. Taylor Swift.

With a large legion of loyal “Swiftists” to attract young voters from, one would do just that. «SweidaPublic statement of support for a political candidateR» Some of them are worth their weight in gold.

A large group of “Swifties for Kamala” has been formed, but among the pop star's followers you will also find “Swifties for Trump.”

This led Trump to attempt a prank, posting fake photos of Swift endorsing him, to which he responded with “I do.”

sale “goodsMerchandise targeting a brand associated with the launch of cultural and political events.» It is another way for candidates to communicate widely.

Every day, the Trump campaign sends out tens of thousands of emails selling the color red. stomachMake America Great Again – A Movement by Trump and His Supporters-Hats.

The next day, T-shirts, flags and blankets bearing the photo taken immediately after Trump's shooting in July went on sale.

For Harris' campaign, the best sellers are T-shirts with images reminiscent of Barack Obama's campaign:

But how are these campaigns actually created?

Behind heavy curtains in a room at the Democratic National Convention in Chicago, VG gets an inside look at Harris' campaign strategy.

The “Creator Lounge” is a VIP area that offers free wine and snacks, and is filled with young people with glowing cell phone screens.

Kamala Harris and the campaign invited 200 influential figures to the national meeting.

Something like this has never happened before.

Ali Sammarco (27 years old) is a political influencer.

Brittany Ramsey, 36, runs a lifestyle podcast.

Richard Sigler, 38, shares his life as a weird dad on Instagram

Young Democrats and Harris supporters VG spoke to at the national meeting in Chicago point out: four things They believe Harris is running:

1. She's not old (just mature)
2. She represents women and blacks.
3. It has a positive message.
4. She has a young team behind what she shares on social media.

Vitus Spehar, one of America's biggest liberal political influencers with 200 million likes on his TikTok account UnderthedesknewsHe believes the way Harris uses social media will bring her more young voters.

– In 2016, Trump was the king of Twitter, and that probably helped him win. Candidates need to connect with ordinary people where they find entertainment. I think what Harris is doing now will help her as it helped him in 2016, he tells VG.

Trump campaign He also uses social media influencers to communicate, though they are generally a bit older than Harris's campaign.

Controversial activist Laura Loomer, 31, shares Trump's message with her 900,000 followers on X and on her own TV show.

Media personality and former Trump chief strategist Steve Bannon, 70, also has a large online following.

Trump uses his SoMe platform TruthSocial to launch his messages, but after returning to X (Twitter), he also conducted a live interview with X owner Elon Musk, which received a lot of attention.

American expert Eric Locke He believes there is a risk of appearing silly if you try too hard to reach young people.

– Harris seems to have generated enthusiasm among young people. She is not young (59 years old), but she is much younger than Biden (81 years old).

He points out that Harris highlights the positive, while Trump focuses on the negative, and thus Meets the spirit of the times At a time when young people in particular are looking forward to hope for the future.

“I think the enthusiasm will remain high, but to what extent will young people use their right to vote?” Luke says that if Taylor Swift came out and supported her, the internet would collapse.

Locke points out that Trump's strategy is based on playing on the fact that the United States is a failed state.

– He plays on fear. He can mobilize, but the question is whether the zeitgeist is about to leave him a little. That people are getting a little tired of him?

He doubts that Trump will try to change strategy:

– Trump is Trump.