The hotel group recorded a 14% increase in revenue compared to the same period last year, justifying this with an increase in the average sales price (RevPAR). By the end of 2024, the target is to achieve global growth of 15% to 17%.
The Vila Galé Group's revenues increased by 14% in the first six months compared to the same period last year, exceeding the 12.3% recorded by the sector as a whole in the first half of the year. The information was conveyed to Jornal Económico (JE), by Pedro Ribeiro, the hotel group's marketing and sales director.
“I think both the rise in Vila Galé and the national increase are due to a more pronounced growth in the average price (RevPAR), which was cross-sectional for all the main national tourist areas, and this even helped some areas where there was a slight decrease in prices and a decrease in occupations to have positive figures,” he tells JE.
In Portugal, in the first half of the year, the municipalities of Lisbon and Porto together accounted for more than half of the total overnight stays in Brazil (60.8%), North America (59.7%) and Italy (57.3%) markets. In the case of Vila Galé, the person in charge assumes that the national market is largely in line with what it was last year and remains the main market for the company led by Jorge Rebelo de Almeida.
“This 14% increase is also due to the growth of some international markets that are coming back after the pandemic, especially the North American market, where we are seeing a growth of 20%. Then we have the English, German, Brazilian and Spanish markets already with some expression,” says Pedro Ribeiro.
until End of year hotel group goals It is growing globally between 15% and 17%. “In July, we had a bit of volatility, with some units not performing as well as they did last year, but we have grown globally and August is going very well.”
At the national level, the average revenue per available room (RevPAR) reached €85 (+9.4%), while the average revenue per occupied room (ADR) reached €132 (+8.0%). The highest ADR values were in Greater Lisbon (€170.9), the Algarve (€139.8) and the Azores (€128.4).
Regarding Villa Gali, Pedro Ribeiro highlights the “good surprise” with the occupancy rate of Villa Gali Isla Canela, which officially opened in May. “We have a 90% occupancy rate in August, 80% of which are Portuguese. This demystifies the price issue, as it is completely in line with our units in the Algarve, where both cost around €210 and €230.
Considering most accommodation facilities (tourist accommodation establishments, camping and holiday camps and youth hostels), 3.3 million guests and 8.5 million overnight stays were recorded in Portugal in June, reflecting growth of 6%, 7% and 4.8% respectively, with overnight stays increasing from 6% to 7%. Residents recorded an increase of 3.5% and non-residents by 5.4%.
Jornal Económico interviewed Pestana, Savoy, Porto Bay and the Portuguese Tourism Confederation (CTP) about their plans. performance In the first semester, but no responses have been received yet.
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