Netflix is ​​rolling out a free, ad-supported plan

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Netflix is ​​considering launching a free, ad-supported plan. Europe and Asia will be the markets to explore.

summary:

• There's good news for those who want Netflix but aren't willing to pay the current monthly fees;
• This is because the streaming platform is seriously considering the possibility of offering a free plan;
• If it comes to fruition, it will be advertising-based, which is somewhat similar to what already happens with the cheapest plan in the USA.

a Netflixa platform that hosts popular productions such as “Bridgerton,” “Stranger Things” or “Wednesday,” is considering creating Free plan, financed by advertising that. This measure is being evaluated for implementation in Europe And also in Asiaadvances to Bloomberg. Thus, the new plan will allow access to Netflix's extensive content library, which is interspersed with… Advertising.

In fact, this is already a reality in the USA where there is already a cheaper plan with a monthly cost of $1000 $6.99 Subscribers are exposed to 15 to 30 second commercial breaks before and during programs, for a total of approximately 4 to 5 minutes of advertising per hour of content.

Netflix strategy

The fact is that if this is confirmed, this will not be the first time that Netflix has done an experiment of this kind. This is because three years ago, a company It launched a free plan for Android users in Kenya, which was discontinued after two years in 2023. Amy ReinhardNetflix's head of advertising explains that the current ad-supported plan has reached 40 million active users globally, a significant increase from 5 million the previous year. Additionally, 40% of all new subscriptions in places with this plan choose the ad-supported version.

Offering a free plan could significantly increase Netflix’s viewership and attract more advertisers. The strategy is in line with Netflix’s advertising ambitions, which include developing an in-house ad tech platform, set to launch in late 2019. 2025. This should provide advertisers with innovative ways to purchase ad space, obtain information, and measure the impact of their campaigns.

In short, Netflix's potential free plan is a strategic move toward expanding audience and increasing ad revenue. If successful — as happened with the end of account sharing — this is an initiative that could strengthen Netflix's position in the competitive streaming sector and pave the way for future innovations in ad-supported content distribution.

If you arrive in Portugal, will you join?

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About the author

Thomas Casco

He holds a Master's degree in Media and Journalism from ISCTE and is a journalist with a professional license since 2020. He is a journalist at Nova Gente, and previously worked at the Impala news portal. He has been at MHD since 2022 and currently holds the position of Editor, Technology Coordinator and General Coordinator. He writes on a wide range of topics, from technology to film and television. Netflix, WhatsApp, Waze or Google Maps are among the main interests.