Winter lowers temperatures and increases the demand for vitamins and nutritional supplements

From June 21, the cold begins to knock on the door, which also leads to changes in consumer habits. One of them is to focus more on self-care. The usual drop in winter temperatures causes many people to adopt or increase consumption of vitamins and nutritional supplements to boost immunity and prevent flu and colds that are common at this time of year.

According to Fabio Gregorio Fred, commercial coordinator for the agriculture team at RD Saúde Marketplace, vitamin C and immunity vitamins are among the most requested items in the company's e-commerce at this time of year.

However, sellers should not wait for the calendar to turn or thermometers to fall to take advantage of these selling opportunities. Analyzing performance from previous years, organizing inventory and, above all, preparing promotions focused on these products are essential strategies to ensure demand is met, delivery deadlines are met and good revenue results are achieved.

This is the product that Vitgold, an imported nutritional supplement company that partners with RD Saúde Marketplace, adopts every pre-winter season. “We analyze historical sales data and market trends in advance to forecast demand and adjust imports accordingly. We have also created a safety stock for products that are in peak demand due to this season,” explains Alidian Atayde, the company’s marketing coordinator.

According to her, sales of vitamins and nutritional supplements during the winter typically grow by 30% on average compared to the previous quarter. Among the most commonly consumed products are multivitamins, vitamin C, selenium and zinc.

For journalist Juliana Sa, this seasonal shopping list goes even further. He says: “With the advent of winter, I start taking vitamins B, C, D, collagen, turmeric, and multivitamins daily, with the aim of increasing immunity and avoiding infection with influenza and colds.”

Home comfort

Winter also enhances consumers' desire to stay at home more and buy products from their homes, which is another great opportunity to focus on online sales. “In addition to convenience, I prefer to buy online because I can search for nutritional information and the benefits of each product more calmly and carefully. Another advantage is the practicality of consulting between the many options available and regarding prices,” adds Juliana.

In this scenario, the presence of health and wellness-focused marketplaces, such as RD Saúde, is a huge advantage for sellers. “We work with both online sales and physical stores, and combining these two channels allows us to reach a wider audience, as well as offering a more convenient and diverse shopping experience. “Selling in a niche market gives us significant advantages in terms of reaching a specific audience, and increasing credibility And specialized support and sales opportunities, in addition to strengthening our presence in the health and well-being market, which are our product categories,” explains Aledian.

The arrival of winter is no longer synonymous with increased sales of coats and blankets. With consumers increasingly focusing on self-care, there is a great avenue to explore for those who know how to take advantage of the opportunities that lower temperatures provide.