Alphabet, Google's parent company, on Tuesday demonstrated how it is integrating artificial intelligence (AI) into its services, introducing a new version of… chatbot Gemini and improvements to its search engine, as it struggles to compete with new competitors in the field of artificial intelligence.
Since Microsoft-backed OpenAI's launch of ChatGPT in 2022, which impressed consumers and analysts, Google has redoubled its efforts to maintain its position as a leader in the search engine and AI sector.
Among the latest news from the tech giant that was presented this Tuesday was a new version of Gemini 1.5 Flash, faster and more efficient. Project Astra AI model, which is able to chat in real-time with its users about any image recorded by their mobile phone camera; and integrating artificial intelligence into its search engine to group information by categories (for example, creating recipe catalogs for the user).
“This is a time of growth and opportunity,” Alphabet CEO Sundar Pichai said in statements to reporters, when asked whether new developments in the artificial intelligence sector, coming mainly from competition, could represent a threat to the profitable business. from Google.
The presentations, made Tuesday at the annual Google I/O conference in Mountain View, California, follow an announcement from competitor OpenAI on Monday, which showed how ChatGPT can interact through audio and video, with a human-like tone, in response to any… Written or visual request. Executive Director of startSam Altman stated that OpenAI developed Programming “It's like the AI from the movies,” with the movie specifically mentioned Ha.
The similarities between the news provided by Google and OpenAI highlight the rivalry between the two companies. Alphabet's AI unit, Google DeepMind, is developing technology capable of performing everyday tasks, and the first results have yielded Project Astra, a tool built into… smart phoneIt can photograph the surrounding environment and help users in their daily lives.
In a demonstration video presented at Google I/O, a user used the tool to visually learn about code Programming And find the lost glasses in an office.
The company also demonstrated the possibility of linking Project Astra with Gemini Live, a new voice and text assistant that has a more human and natural performance than the previous Google Assistant.
Demis Hassabis, CEO of “We wanted to build a universal AI agent that could be really useful in everyday life,” Google DeepMind said of the work that led to Project Astra.
Another area where Google has shown its response to competition is video creation. The company announced the Veo video production model, which will be able to create high-definition (1080p) videos lasting more than one minute. For now, Veo will only be available to a select group of approved creators, the result of a partnership with Gilga Studio, owned by American musician, actor and director Donald Glover.
Google also announced improvements to its Gemini Pro 1.5 model, increasing data processing capacity to double the current capacity, meaning the AI tool could, for example, be able to read thousands of pages of text or more in seconds. One hour of video.
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