The leak revealed that Arc Battlemage GPUs will not feature high-end models

It is scheduled to be released in the second half of 2024, with custom GPUs Intel ARC BattleMag Xe2-HPG They also won't have top-notch models. Arc Alchemist, starting in 2022, has only arrived in the entry and intermediate segments, and leaked Arc B card specifications indicate that Intel Corporation It has no plans to compete with GPUs Nvidia GeForce RTX 90 series.

newly, Oh, my God It was also suggested that their Radeon RX 8000 cards will not have high-end models, leaving Nvidia alone in the field of high-performance enthusiast graphics cards. In fact, even the Radeon RX 7900 XT and XTX are no longer intended to compete with the RTX 4090.

Enthusiastic GPUs are not profitable

In a 2023 interview with the Japanese company ITMedia, AMD Executive Vice President Rick Bergman stated that the company was fully capable of developing products based on RDNA3 and CDNA3 equivalent to the GeForce RTX 4090. However, this was not AMD's strategy. AMD for the Radeon RX 7000 series, and the same should also apply to New Radeon RX 8000.

“Technically, it is possible to develop a GPU with comparable specifications [com as NVIDIA]. However, if a GPU developed in this way were to come to market as a 600W TDP graphics card with a suggested retail price of US$1,600, would it be accepted by the broader PC gamer audience? ?” – Rick Bergman, AMD VPE in an interview with ITMedia (Japan), March 2023.

In the last generation, AMD did not understand the enthusiast card market as something profitable, as it was targeting a very limited market share. Moreover, in terms of development, the production costs of such powerful GPUs are also high, which does not justify the investment in offering fewer units of low-production products.

When Intel entered the gaming video card market, from the beginning it designed its GPUs to compete in the RTX 3050, RTX 3060, and RTX 3070 range. Taking advantage of the additional performance and lower consumption provided by NPU-equipped processors, Arc cards from the Xe-LPG lines offer ( Low consumption) Very satisfactory performance even in ultra-thin laptops.

We present to you the new #Intelarch A580 graphics cards! Get ready to level up your gaming experience with the latest Intel Arc graphics from ASRock, GUNNIR and SPARKLE, available at major retailers in the US, China and Europe. https://t.co/rHIgJgLosB pic.twitter.com/Tj0ZopJCOp

– Intel Graphics (@IntelGraphics) October 10, 2023

So, it makes sense for both Intel and AMD to launch SoCs with NPUs, abandoned the more expensive and unprofitable segments of enthusiast GPUs, including custom cards. It is not yet possible to predict how the built-in AI accelerators will improve the performance of Nvidia cards, but the two processor giants seem confident in the result. 100% proprietary solution products.

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