Primetag raises $3.5 million in a funding round led by Iberis Capital and Indico Capital Partners

Influencer marketing platform Primetag has raised €3.5 million in a funding round led by Iberis Capital and Indico Capital Partners.

The data and marketing technology company specializing in digital influencer analytics today announced funding geared toward product development and expansion into new markets.

For Stephane Moraes, President of Indico Capital Partners, “The influencer marketing sector continues to grow rapidly, fundamentally transforming advertising strategies for brands, and as the industry evolves, so does the demand for personalized and sophisticated data analysis.”

For the investor, “Primetag is at the forefront of this transformation, offering solutions powered by analysis of influencer marketing performance data.”

The funding obtained will allow the company to accelerate the growth of its product offerings, increase its sales capacity, which is “critical for expansion into new markets” and launch a new line of business.

“We have been improving our platform for some time and feel we are now in the right position to scale our world-leading product,” Primetag CEO Manuel Albuquerque said in the statement. “This round will enable that movement and will also allow us to continue adding more data analytics capability for our global customers.” .

João Henriques, partner at Iberis Capital, the other investor, sees Primetag “bringing together a very diverse technological offering that allows brands, agencies and creatives to make a leap forward in professionalizing the management of this increasingly important medium. It combines this technological element And a management team with in-depth market knowledge, experience and global ambition that legitimately allows it to aspire to a leadership position in this field.

What does Primetag do?

Primetag offers a complete influencer marketing solution for brands and agencies. Its platform enables marketing planning, measurement and optimization of campaigns and influencers, resulting in a unique product that provides multi-channel measurement and specific attribution for sales conversion. Connected that it Offline online.

Primetag's solutions and services cover more than 50 markets and aim to become the global standard in online marketing analytics. influencers, Refers to the company.

“Primetag is revolutionizing the world of influencer marketing, becoming a meeting point for brands, agencies, agents and influencers to connect and grow their businesses,” says the platform that allows its users to measure an overview of every indicator of your campaigns with a complete view in real time.

Primetag is designed to make influencer marketing easier to manage, scale, and more profitable.