By Chris Skeldon 
Equipped with an advanced AI processor, these TVs deliver extraordinary picture and sound quality, with four times higher performance than previous models.
Innovation and customization are at the heart of LG OLED TVs
Under the “Sync for you, open for everyone” philosophy, LG demonstrates its commitment to creating personalized experiences that are accessible to everyone. webOS, the company's smart TV platform, integrated into LG's new OLED TVs, embodies this by offering a range of customized solutions and services in a broad, connected ecosystem.
α (Alpha) 11 AI processor and exceptional quality
Highlights of the LG 2024 OLED TV lineup include the LG SIGNATURE OLED M4 and LG OLED G4, powered by the new α (Alpha) 11 AI processor. This processor dramatically improves picture and sound quality, providing a 70% increase in graphics performance and a 30% increase in processing speed compared to previous models.
Advances in visual and audio experience
LG's new 2024 OLED TVs feature enhanced AI upscaling, delivering sharper images and more vibrant colors. Dynamic Tone Mapping Pro adjusts brightness and contrast, creating more three-dimensional images. Additionally, AI Sound Pro delivers richer, fuller sound with 11.1.2 virtual surround sound from the built-in speakers.
LG SIGNATURE OLED M4: Wireless innovation
Now available in a 65-inch size, the LG SIGNATURE OLED M4 is the world's first TV with wireless video and audio transmission of up to 4K and 144Hz. The innovative Zero Connect Box eliminates the need for cables, providing a clearer, more immersive viewing experience.
Leadership in gaming and personalization
LG's new OLED TVs continue the brand's reputation as a leader in gaming TVs, offering a 144Hz 4K refresh rate and NVIDIA G-SYNC® support. The webOS platform allows the creation of up to 10 individual profiles, providing personalized recommendations and an easy-to-use interface.
webOS Re: The New Integration and the Internet of Things
The webOS Re:New program guarantees continuous updates for five years, applicable to OLED and QNED Mini LED 8K models starting in 2022. In addition, the TVs are compatible with the IoT Matter standard and support Apple AirPlay and Google Chromecast.
Improve audio experience and accessibility
LG soundbars can be paired with TVs through the built-in WOWCAST, and the WOW Orchestra creates a unified sound system. LG TVs also feature advanced accessibility features, making them easier to use for everyone.
Visitors to CES 2024 will have the opportunity to explore LG's innovations from January 9-12 at the Las Vegas Convention Center. More information is available at www.lg.com/ces2024 And on the channel LG International on YouTube.
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