By Chris Skeldon 
Apple’s Tim Cook can already congratulate itself, even before introducing the iPhone 14 lineup, to outperform Google’s Android operating system in the USA. It did so, more specifically, in terms of the number of smartphones in use, and thus dominated the domestic market until then led by Samsung with the Samsung Galaxy.
The data was developed by market analysis agency Counterpoint Research, with Apple crossing the 50% threshold. It’s the largest iPhone share since Steve Jobs unveiled Apple’s first phone in 2007. It’s worth noting that this shift in the US market occurred during the second quarter of 2022, according to Counterpoint.
Apple ends Android by overtaking Samsung in the US
The iPhone’s success and audience preference in North America is also due to the “strength” of the ecosystem. This is because among the factors cited for Apple’s overtaking of Samsung are health and finance, two areas in which Tim Cook has focused his company’s focus in recent years, such as financial times.
It is important to note that Apple’s 50% market reach belongs to the “active users” category. That is, it is not limited to smartphones sold during 2022, but to all users of Apple iPhone smartphones in the United States. In other words, more than 50% of all smartphone users in the US use an iPhone.
On the other hand, the post fails to distinguish between the various Apple iPhone models in use. This means that we have all the models that are still in use from the newest to the oldest.
“Operating systems are like religions – no major changes at all. However, over the past four years, the migration flow has been going from Android to iOS.” Counterpoint Research Director Jeff Feldhack noted. Feldhak also notes, “It’s a great milestone that we see replicated in other rich countries around the world.”
Apple iPhone dominates smartphone sales in this segment excellent
According to another study by the interviewApple also continues to exercise dominance in this sector excellent in the global smartphone market. In other words, the most in-demand product at the top of the market is the Apple iPhone, by a large margin over Android competitors.
It is important to note that the part excellent begins, according to interview point Over the $400 threshold. Here, Apple dominates 57% of the sector. Moreover, in the premium segment (more than $1,000), Apple owns 78% of the segment.
Meanwhile, Tim Cook, Giant Summit, and Cupertino are preparing to present the iPhone 14 lineup. Next Wednesday (7) of September we will learn about the next iOS smartphones and their range of news for late 2022 and much of 2023.
Even if the apple is criticized for its apparent lack of innovation and the differential margin between smartphone generations, is there a real need for Apple to change its “formula”?
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