By Chris Skeldon 
Time is what we make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is the perfect time to free ourselves from everything that holds us back, to let go of noise, to let go of any distraction, to clean up the past, to clarify what the future holds, and of course for resolutions. the new Year.
Transparency is the trend right now, but it’s an iconic, instantly recognizable look that Swatch first launched in 1985 on the Gent model.
This time, the brand stands out for the launch of the BIG BOLD model, not forgetting the Gent, New Gent and SKIN models. Transparent BIG BOLD template with SwatchPAY function! It is also available in select countries – such as Portugal.
There is strength in simplicity, and the Swatch CLEAR Collection takes back the basics with a color palette that is offset by the signature Swatch touch of hands in the primary colors (blue, red and yellow).
Swatch believes there is also a strength to act responsibly and sustainably, with many of the styles in the CLEAR range made from organically sourced materials.
clearly bold
With a 47mm case, the BIG BOLD clear case has a clear dial with a silver-tone ring, black printed indexes, and red, blue and yellow hands. This is a bold style statement in the absolute trend.
For those looking to make contactless payments more easily, CLEARLY BIG BOLD is available with SwatchPAY functionality! , complete with NFC that works similarly to bank cards.
CLEARLY GENT E CLEARLY NEW GENT
Both are transparent in their responsible and sustainable matrix, with the “glass” and cases (34 mm and 41 mm, respectively) made from materials of biological origin. The glossy finish on the case, strap, and buckle catches the spotlight and all eyes for an ultra-clear design.
clear skin
It is the thinnest line of Swatch and guarantees a unique sense of lightness and closeness to the leather. It has a clear dial, a yellow Swatch logo printed on the glass, and a 34mm case of biological origin.