By Andrea Hargraves 
“This is an old dream, which made pastel de nata as famous as cannoli and sushi. Lusa Jason Carvalho, 37, owner of a bakery and pastry shop in North Toronto, told the agency:
The son of immigrants from Braga and Parcellus, where he lived from 10 to 24 years, the entrepreneur acquired the business at the beginning of the epidemic, in March 2020.
To design traditional Portuguese pastries, Jason Carvalho creates a virtual bakery and pastry shop and the project will be launched at Art Basel Gallery in Miami on December 4, with the goal of “recreating the experience of catering, bakery, pastry and cultural events” and thus being able to “create a new environment” for the sector.
The Canadian Portuguese as an example gave an American chain of coffee and its popularity, wanting to move forward with a new definition of coffee.
“We go to Starbucks and people become obsessed with the name. We see very nice mugs, we can buy coffee mugs, or sit in front of the computer, but nothing more than that,” he said.
Nata$ World is the first auto-generated NFT (non-fungible token) and DAO (internet community sharing bank account) bakery that sells virtual land and NFT art to its community, allowing members to participate in various online social experiences and get discounted prices and advantages in the store real pastéis de nata.
“This project is a new revamp of the dining experience, it’s about having that and so much more, a virtual library, educating people about what Portugal is, discovering and eventually the government can team up with us with a counter, to be able to sell more excursions and promote Portuguese culture” .
This will be the first bakery and pastry platform in this new “metaverse” with DAO’s vision where customers can enjoy “virtual land” “tokens”, but also in the real store later.
Many people are wondering if it is possible to implement this project. There is nothing like it in this industry. Let’s be the first.”
The Portuguese-Canadian businessman intends to open in 2022, in Miami (USA), the royal pastry shop, in the philosophy of this new restaurant, with its own production and gluten-free.
“We intend to show that it is possible to make all pastries with a sugar substitute, from organic sugar to leaf, and it is possible to teach people to switch to gluten-free baking,” Jason Carvalho concluded.
Entrepreneur Antonio Trincao, CEO of YouCan Galaxy, is also part of this project.