By Shirley Farmer 
Netflix announced the release of Increasing the price of two services for Portugal, but it is not the only platform for flow To raise the price list with the introduction of new content.
Disney+ is one example. arrived in Portugal in September 2020, after waiting some on the part of content consumers from Walt Disney, Marvel, and Pixar. Upon arrival, service price flow It amounted to €6.99 per month or €69.99 per year, but it increased with the entry of new content.
a Introducing Star Brand, which contains television content for an older audience, at the end of last year, Disney paid to increase the price of the service by 2 euros, to 8.99 euros per month or 89.99 euros per year, including this cost. Effective February 2021.
The price increase was justified by the inclusion of “a solid selection of the best original series and movies”, as well as FX series and 20th century films.
Netflix on Thursday justified the price increase for improvements in its catalog and quality of service. method Basic One euro rose from 10.99 euros to 11.99 euros, while excellent From 13.99 euros to 15.99 euros, an increase of 2 euros.
Netflix prices actually rose in 2017, after earlier increases in the US and UK (the first country to experience price fluctuations in Europe). As it stands now, only the basic plan was unchanged, remaining at 7.99 euros per month. However, the plan Basic An increase of 1 euro, after increasing to 10.99 euros per month and the plan excellent He suffered the same increase of 2 euros, after it rose to 13.99 euros.
At the time of the recent price hike, in 2017, Netflix was in the Portuguese market for two years, increasing the availability of content for viewing by 53%. Now, the company is also betting on producing its own content in Portugal, such as The movie “Glory”.
Despite the high prices, these two services do not offer a trial period for their services.
Amazon Prime also chose to increase its price after one month. All Amazon Prime services (deliveries, video, games, Lightning Deals, Amazon Photo) now cost €5.99, after seeing a €2 increase in June. Until then, when Amazon decided to go into effect in Portuguese territory, the cost of the Prime Video service was 3.99 euros. In the film catalog there are exclusive films and series, “The Marvelous Mrs. Maisel”, for which she was nominated for an Emmy.
Filmin currently offers two price lists: €6.95 for the basic service or €14.99 for the basic service Plus, with some extra perks compared to the base. HBO, which will soon become HBO Max as in the United States, costs 4.99 euros, and is currently one of the platforms for flow Cheapest in the national territory.